Tips for a Usable Booklet

• Grab Attention

Be aware that while reading a booklet, the target market is not paying its all attention to the content. In doing so, keep it short and brief. At first sight, there is no necessity for you to put every single detail about your company in your booklet.

• Know Your Audience

Be familiar with what your audience is influenced by or what they long for is another key factor of this designing process. If so, you will be able to grab more attentions.

• Choose the Title Right

Select the title wisely, in so doing, not only you will cover the whole content of it, but also you will grab lots of attentions. Consider that a good title should not be long so that everyone will read it fast and gain the information.

• Give the Right Information

To clear that what we mean by the right information, take a piece of paper and try to right down every details you want to mention in your booklet. Take your time, think about it for a day or so, and be sure nothing is left. Then, cross out the details that are not necessary now. Then try to summarize them in the way that the audience get the information as quick as possible. Do it in the way that they want to continue reading. As a tip, just mention the bullet points. Your time is limited in absorbing the target so be brief.
It is also so important that the headings used in each page deliver meaning individualistically without needing any further explanation

• Use Relatable Images

Images used in your booklet are the next important part of this design. The audience eyes at first sight directly see the photos mentioned in your design. It is absolutely of high importance to choose, find or even use a photo, which influence on your target market directly. It depends on the content to choose what type of image or photos make your design unique. However, remember that your own company’s photos can affect audience more. Therefore, it is a good idea to get help from a photographer for grabbing more attention.

• Mention Your Goal

The people reading your booklet should understand what the main reason of getting such marketing tool from you is. So just simply clear your goal. If so, they know they have to buy your product or visit your place or even to check you out on social media. Different methods will work better for different aims and trades, so it is up to you to choose the right one for you brand. Any tactic you choose, keep your copy neat.

• Contacting Information

Do not forget to mention all the communication ways, including email address, website…

• Design Your Booklet

Always try to get help from an expert. Otherwise there are some tips may help you design a better booklet.

• Know how many pages you need. So that every page contains pictures and texts. The texts and pictures should not be concentrated in one single page. In this case, your booklet will not grab the attentions.

• Do not put the texts of the booklet near the edge of the paper.

• Depending on your content, choose a relatable font. As a tip, the classic fonts always fit. The considerable factor about the font used is that it should be readable and audience should be able to read it fast.

• Try to use your brand and logo colors in your booklet. In this way, you will make it your own. On the other hand, colors will help to grab the reader’s attention and engage them more and more.

• If a paragraph is too long. Cut it to two different paragraph or summarize it more. So that the page will not get busy.

• Put your effort on the front page, so that you will have a well-designed booklet. You can make a good first impression by doing this.

• It is a good idea to use an eye-catching photo, your title and a very short summery of what your booklet contains all in the front page.

• Pay your most attention on the print quality. Even the type of paper, which is used, is of high importance. The print quality can show your work and design more.

Booklets are one of the essential material in a business marketing which come in variety of sizes and stocks. With the tips mentioned above, you can design a booklet just by yourself.

You can also read other articles such as calender , Bookmarks , 7 Golden Tips Designing a Logo